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October 10 2012 4 10 /10 /October /2012 03:27

Piper Jaffray analyst Gene Munster today released a report outlining the results of his semi-annual survey of U.S. teenagers, revealing that iPhone and iPad usage continues to surge among the demographic. The survey of over 7,700 teenagers shows that 40% of respondents currently use an iPhone, up from 34% in the last survey conducted just six months ago.

 

We believe it is a positive sign for the power of the iPhone among younger users that Apple was able to expand its market share with teens despite no new product launches between our Spring and Fall 2012 surveys.

 

Apple also appears well-positioned with teenagers going forward, with 62% of survey respondents stating that they plan to obtain an iPhone as their next phone.


On the topic of tablets, Munster found that 44% of teenagers now have a tablet device of some sort, with 72% of those using an iPad. Roughly 35% of survey respondents who do not yet have a tablet (20% of total respondents) are planning to obtain one in the next six months. Of those, 74% are planning to purchase an iPad.

Apple's rumored "iPad mini" also appears to be a strong potential draw for teenagers, with 43% of those planning to purchase a tablet reporting that they would be more likely to do so if Apple launched a smaller iPad priced at $299.

Munster notes that attracting young users is a key part of Apple's strategy, as moving them into the Apple ecosystem at a young age helps lock them in for the future. The iPod touch has long been seen as a gateway device to attract younger users into the Apple ecosystem, but with the iPhone and iPad gaining in usage among these young users as smartphone and tablet prevalence continue to grow in general, many are moving into Apple's higher-priced devices at younger and younger ages.

 

Article Source: http://www.macrumors.com/2012/10/09/iphone-usage-among-u-s-teens-hits-40-as-ipad-continues-to-gain-traction/

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October 9 2012 3 09 /10 /October /2012 03:18

While some sources have indicated that production challenges with components for Apple's forthcoming "iPad mini" will limit launch supplies of the device, The Wall Street Journal now reports that many component suppliers are moving ahead to meet Apple's plans to build more than 10 million units of the device during the fourth quarter.

 

 

 

Some component suppliers to Apple in Asia say they have received orders to make more than 10 million units of the smaller tablets in the fourth quarter. That is roughly double the order that were placed for Amazon’s Kindle Fire tablets in the same quarter, these suppliers say.

 

The figure indicates that Apple believes demand for the product will be strong, despite stiff competition in the market.

 

 

 

Just last week, the publication reported that mass production of the iPad mini had begun ahead of an introduction said to be coming at a media event sometime this month. One recent rumor has claimed that invitations for the media event will be going out this Wednesday, with the event presumably following approximately one week later.

 

 

 

For detailed information, please visit http://www.macrumors.com/2012/10/08/component-suppliers-say-apple-has-ordered-parts-for-10-million-ipad-minis-in-4q-2012/

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October 2 2012 3 02 /10 /October /2012 05:51

The new iPad has been and gone, sporting a chunkier and heavier build than the iPad 2, which left some wondering: what's with all the extra weight?

However, it looks like Apple may be about to aid those conscious of extra grams in their bags, as rumours hot up about a potential iPad Mini (or iPad nano, if you prefer) arriving later this year.

As the Amazon Kindle Fire steals the budget tablet show and with more small, cheap tablets coming all the time, such as the Google Nexus 7, Apple may well want a bite of the, well, apple.

Best cheap tablets 2012: top budget options

Back in 2010, former Apple CEO Steve Jobs said that smaller screened tablets were not "sufficient to create great tablet apps" and would be "dead on arrival", so rumours suggesting a new iPad mini is in the works reveals a potentially new direction for the firm in its post-Jobs era.

Believe it or not, there's certainly a lot of chat surrounding the iPad Mini, so we've scooped it all up, mushed it all together and expelled it into a handy round up, allowing you to keep track of every twist and turn.

If you're pressed for time then check out our iPad Mini rumour roundup video below.

iPad Mini Rumours VIdeoWatch more videos like this01:06

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Update: A new report has examined the prospects for an iPad Mini - and how it might contribute to the company's bottom line, particularly with gamers and the educational market.

According to analyst Ben A. Reitzes, the iPad Mini would not be a threat to Apple's current domination with the New iPad, and is likely to be a favourite among gamers as well as educational institutes, particularly with the electronic textbooks introduced earlier this year.

Update: And if you were ever wondering, will Apple really go with the iPad Mini name, an "Asian source" quoted by a Japanese site seems confident that yes, it really will be called the iPad Mini. Wow.

iPad Mini release date


There's not even an official sign from Apple that the iPad Mini/iPad nano is in the works, so a release date for the tablet is even more up in the air.

However, if the rumours turn out to be true, we can expect Apple to start rolling out the iPad Mini very soon after an extraordinarily over-hyped launch event. Most rumours suggest it's likely to happen well before Christmas.

Analyst Shaw Wu says the "exact timing" for an iPad mini release date "is difficult to predict", but said its launch is a "question of when, not if." Pretty confident are we, Shaw?

When Apple announced its annual WWDC event running from June 11-15, which sold out in just two hours, there was some speculation that we could see the Cupertino firm announce the iPad mini there, but no new iPad broke cover at WWDC.

The latest rumour in the mill of iPad Mini release dates comes from an unknown source (*sigh*), which claims we'll see Apple take to the stage on September 12 to show off the next handset, alongside the iPhone 5 - however tech journalist John Gruber doesn't think Apple would launch the two products at the same time, instead opting for two separate events to get maximum exposure for each.

Update: October has been mooted by an AllThingsD source as the month which the iPad Mini will arrive - "Only after the next generation iPhone is out the door and on sale will Apple announce the smaller iPad it's been working on. That device, which is expected to have a display of less than eight inches, will be uncrated at a second special event, which sources said is currently scheduled for October."

Or... the iPad Mini may be getting its own launch event in November, because stock of the tablet won't be ready for a September release.

Update: News has broken suggesting that Foxconn, the only manufacturer of iPads, as lost between 50 and 60 percent of iPad Mini productionto Chinese manufacturer Pegatron. This could signal production of the pint-sized tablet getting stepped up as Apple looks to launch the device next month.

Previous iPad Mini release date rumours include:

Update: A report straight out of China suggests that key Apple manufactures Foxconn and Pegatron have started to receive orders for the new iPad mini. It goes on to say the factories will have 6 million units ready for a launch in Q3 of 2012.

Update: An iMore source claims that the iPad Mini will be ready by October 2012. Hold on to your hats people!

Update: A Taiwanese source has claimed that the mini iPad will be in the hands of consumers before Christmas, with a third quater launch on the cards.

Update: According to Bloomberg, an unnamed source said a tablet with a screen size of "7 to 8 inches diagonally" will arrive before 2012 reaches its close.

Update: The Wall Street Journal reports that sources in Apple's Asian supply chain have revealed the iPad Mini will go into production from September.

iPad Mini price


It's thought that Apple's idea behind the iPad nano is to tackle the budget end of the market, where the Amazon Kindle Fire is currently king.


Apple is known for its extravagant products, launch events and pricing policies, but the iPad Mini may herald a new era for those who long for an Apple device, but simply can't part with an arm and a leg to buy one.

The New York Times has spoken to people "with knowledge of the project", who claim the iPad Mini will be significantly cheaper than the current iPad.

Other iPad Mini price rumours include:

Update: A Digitimes source predicts it could land with a very reasonable sub £200 ($249-$299) price tag.

Update: Could the iPad Mini be a super cheap tablet contender? It can according to one source, who claims it will land with a price tag between $200 and $250 (around £150) - we certainly hope this turns out to be true!

Update: Those famous "various analysts" and "industry sources" havespoken out again, confirming that the iPad Mini should arrive on the market for $249-$299 (around £159-£190).

Update: A report from Japanese blog Macotakara said that the iPad Mini price will cost in the region of $250-$350 (around £160-£230).

iPad Mini display


In February we saw a report from the Wall Street Journal claiming a source from an Apple component supplier had confirmed it was testing a smaller screen for Apple, in the region of 8 inches, with a similar resolution to the iPad 2.


As the name suggests, we're looking at an iPad that will be sporting a screen smaller than the stock 9.7-inch display found on the first three Apple tablets.

At the start of March, Digitimes reported that the new iPad Mini would actually come with a 7.85-inch display – a tad bigger than the 7-inch screen found on the Amazon Kindle Fire andGoogle Nexus 7.

In July, sources "with knowledge of the project" said that the iPad Mini will indeed sport a 7.85-inch display.

Update:Apparently Apple is using displays from AU Optronics Corp. and LG Display Co. for its highly anticipated mini tablet - expected to measure 7.85 inches diagonally.

Other iPad Mini display rumours include:

Update: April saw Sterne Agee analyst Shaw Wu reveal that Apple had been testing devices with screens ranging from 4 to 12-inches and highlighted that the 7.85-inch format would be most likely "when, not if" the iPad mini is launched. Wu also predicted the iPad nano would sport the same resolution as the original iPad and iPad 2, at 1,024 x 768 – meaning developers wouldn't have to tweak their apps.

Update: According to an iMore source, the mini iPad will sport a 7-inch screen with the same retina display as the iPhone 4S and new iPad.

Update: The 7.85-inch screen rumour gets ever stronger as industry sources claim the iPad Mini will sport IGZO display panels, which are capable of delivering a retina-quality display.

Update: According to Bloomberg's sources, the iPad Mini will not arrive packing the Retina Display featured on the new iPad 3.

Other iPad Mini specs


To help keep the cost of the iPad Mini down, one source reckons it will ship with just 8GB of internal storage - the same amount as theAmazon Kindle Fire and the smaller Google Nexus 7.

In terms of thickness, Japanese blog Macotakara cites an unknown source, claiming the iPad Mini will be 7.2mm thick.

Macotakara also wrote that the iPad Mini would come with 3G functionality.

Update: Some dodgy looking pictures have showed up online, claiming to show the back case of the iPad Mini - and you'll notice that there's no rear-facing camera at play.

Sadly there's little else to go on from these snaps, with the source failing to provide any more information - real or fake? The choice, as they say, is yours.

 

iPad Mini LEAK

 

Credit: Sina Weibo

Update: An image has leaked online claiming to show the rear case of the iPad Mini - although it's highly dubious as it doesn't seem to have the Apple finesse found on the rest of the product range.

 

iPad Mini case LEAK

 

Credit: digi.163.com

iPad Mini accessories


Even though there's been no official work from Apple on whether it's even building a mini iPad, it hasn't stopped third party manufacturers predicting the Cupertino firm's intentions and producing cases for the tiny tablet.

One case which appeared online in China showed an additional hole in the back of the cover, prompting questions on what Apple may be adding to the back of the iPad Mini – possibly a rear-facing microphone?

iPad Mini early verdict


Well, we're still unsure whether Apple will go down the iPad Mini route. Steve Jobs made his stance on smaller tablets quite clear, and it would be a daring move by the Cupertino firm to go against its popular former boss.

But the budget tablet market is one that is definitely growing, and one that Apple isn't currently part of, so it won't be too much of a surprise if the firm does decide to go down this route.

We'd love to see a new iPad Mini come to market, since it would certainly give Amazon and co a run for their money... plus it would be intriguing to see what Apple would do with the smaller format.

 

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September 30 2012 1 30 /09 /September /2012 17:06

Mactakara posts some photos and a video with hands on a mockup of the rumored iPad Mini. The video isn't particularly revealing, and we've seen video of these mockups before, but provides another frame of reference for the size of such a device. The photo below shows the relative size next to a 15" MacBook Pro. 



Apparently, the models are relatively easy to obtain for approximately 13 USD, according to a previous video report. 


The iPad Mini mockup shown on the video reveals a new Lightning port on the bottom of the device, while the headphone jack remains on the top of the device. 

The 7.85" iPad Mini has been widely rumored to be approaching launch with reports having suggested that Apple may introduce such a device in October. That rumor came fromAllThingsD, which is a traditionally reliable source of Apple event rumors. However, there's been a surprising absence of new rumors about the device as we are heading into October.

Article Source: http://www.macrumors.com/2012/09/29/another-ipad-mini-physical-mockup-on-video/

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September 29 2012 7 29 /09 /September /2012 03:33

According to the latest data released by comScore, that Apple’s share of the U.S. smartphone market has grown to just over 33%. That’s up 2% since April 2012.

 

The study, which surveyed over 30,000 U.S. mobile phone subscribers, unsurprisingly found that Google’s Android continues to lead among smartphone platforms with over 52% market share, an increase of 1.4% since April.And And Samsung is found to be the top handset manufacturer overall with 25.6% market share.

Apple And Google Up, RIM And Microsoft Down

The biggest loser among smartphone platforms is RIM, which also doesn’t come as a surprise. RIM is now ranked third with 9.5% share. Microsoft’s efforts in the mobile space aren’t exactly panning out either, though. Instead of gaining market share in the last few months, Microsoft’s smartphone platform was actually down 0.4% and now commands just 3.6% of the market.

 

As for manufacturers, Samsung continues to lead among smartphone and non-smartphone OEMs, with 25.6% of the market (down 0.3% since April), followed by LG (18.4%) and Apple (16.3% and up 1.9% since April).

 

Users are also starting to make more use of their phone’s capabilities. According to comScore’s data, the number of mobile phone owners (including those without smartphones) who use text messaging, download apps, access social networking sites and used a mobile browser are all up since April.

 

 

For detailed information, please visit http://techcrunch.com/2012/09/04/comscore-apples-share-of-u-s-smartphone-market-now-over-33-rim-drops-to-under-10/

 

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September 28 2012 6 28 /09 /September /2012 03:04

NBC News photographer Jim Seida spent a day shooting stills with the iPhone 5, along with the iPhone 4S, iPhone 4, the new Samsung Galaxy S III and a high-end point-and-shoot from Nikon, the P7000. The results? While the iPhone 5's 8-megapixel camera performed well, it did not noticeably outperform its most recent forebear. But there was one way that the iPhone 5 clearly bested the 4S.

 

The key to the test was that Seida didn't use any special apps, just the native camera mode, and the only manipulation he did was to tap the same spot on the screen each time, to focus the camera and determine the exposure.

By comparing low-light portraits of Seida's colleague, you can see a slight reduction in noise compared to the 4S, but the picture itself is a tad underexposed, too.

 

By comparing low-light portraits of Seida's colleague, you can see a slight reduction in noise compared to the 4S, but the picture itself is a tad underexposed, too.


 

These are 100 percent image crops shot in low light with a camera and four camera phones. The top image was taken with a Nikon CoolPix P7000 at ISO 400, 1/2 second at f/2.8. The next four images were taken with, from top to bottom, the Samsung Galaxy S III, iPhone 4, iPhone 4S and iPhone 5.

 

While noise was also not a problem for the Samsung Galaxy S III's 8-megapixel camera, it did lag in detail (and also appeared somewhat dim).

 

Outdoors, Seida challenged the phone-cams with high color contrasts and an abundance of light. The only noticeable difference between the iPhone 5 and 4S was background detail, which could be explained away by multiple factors. (Besides, having a slightly blurred background is generally preferred.)


 

This image, shot outdoors, shows comparative shots of the iPhone 5, 4S and 4, along with Samsung's Galaxy S III and a Nikon point-and-shoot used as a "control."

 

The Galaxy struggled a bit with exposure — towards the top, the meter is too washed out.

 

The results aren't surprising. One of the biggest leaps for the iPhone 4S was its camera — just look at how the iPhone 4 did in the above experiments, paying special attention to the noise in the low-light shot and the over-saturation in the outdoor shot. Meanwhile, the specs on the iPhone 5's camera never suggested a quantum leap forward. 

 

But Apple has promoted its camera as improved — going so far as to say that the new A6 chip has an image signal processor that can deliver more brightness to a picture, up to two full stops. In our real-world and controlled testing, we have not seen any significant difference. 

 

Consumer Reports had similarly unspectacular results in its comparison test of the iPhone 5 and 4S cameras. Though usability is better, due to the phone's overall faster performance and bigger screen, outdoor shooting showed a "modest step up," yet "the claimed improvements of the iPhone 5 in handling low-light shots were not apparent in our tests."

 

When it comes to the front-facing camera, however, the difference doesn't require expertise to spot. The FaceTime camera on the 4S supports "VGA-quality photos and video" in the 640x480 resolution, while the new one on the 5 brings 720p HD-quality video and 1.2-megapixel stills. Seida's self-portrait shows just what that means:


 

These two images were made with the front-facing cameras on the iPhone 5 (larger image) and the iPhone 4S (inset). This shows the images' relative size at 100 percent crop.

 

Article Source: iPhone 5 camera not much better than 4S cam, our tests show

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September 27 2012 5 27 /09 /September /2012 04:51

ORLANDO, Florida - Research In Motion on Tuesday offered a glimpse of the next operating system, BlackBerry 10, along with initial software tools to developers looking to create applications. This puts RIM a step closer to perhaps the most crucial launch in its history, coming up later this year.

 

Aiming to reverse huge market-share losses to Apple and Google's Android, RIM is essentially starting from scratch with its next-generation BlackBerry 10 devices. The new platform will be compatible with few of the apps available for its existing smartphones, and legacy BlackBerry smartphones won't be able to run apps being created for the new platform.

 

RIM already is far behind Apple and Android in getting independent developers and content producers to build apps, making the BlackBerry much less attractive to consumers. RIM is looking to change that.

 

"Developers building for BlackBerry 10 will be able to easily create the kind of cutting-edge apps that deliver truly engaging experiences," said Alec Saunders, RIM's head of developer relations.

 

To kick-start the effort, RIM this week is handing out a prototype device, known as the Alpha Dev, to developers at its BlackBerry World conference in Orlando. The handset will enable them to test how their creations perform on the new platform.

 

Unlike most other BlackBerry models, Alpha Dev has no physical keyboard. It looks like a smaller version of RIM's PlayBook tablet, complete with a touch-sensitive frame that a user swipes to call up a menu. Here's a video featuring the new prototype:

 

While RIM says the hardware it eventually launches will look much different than the prototype, apps built for the Alpha Dev's 4.2 inch screen will allow for a "very seamless transition" to BlackBerry 10 devices, said Christopher Smith, vice-president for application platform and tools.

 

The toolkits RIM is offering cover work in native code, the Cascades user interface framework and Web-based HTML5.

Cascades helps in the creation of graphically rich work, while native code gives developers access to core device features such as the camera. Work created with HTML5 — commonly used by developers of Web content — is typically transferable to other mobile devices.

 

Cascades was developed by The Astonishing Tribe, a Swedish user interface company RIM bought in 2010. It offers guidelines and a "cookbook" where developers can select an effect with a touch and have it written directly into their software.

 

For example, a developer can select the speed at which an icon drops down the screen and whether it bounces to a stop without worrying about the algorithms and code behind it.

 

RIM said it would add more tools in coming months and apps created with any of the BlackBerry 10 tools will run on the company's poor-selling PlayBook once the tablet is upgraded to the new platform. They will not work on RIM's older smartphones.

 

Quicker development process
RIM said it had been working with some partners to ensure users have content and apps waiting for them when the devices are launched.

 

Among those developers are social fitness app maker Endomondo, magazine store PixelMags, local search app Poynt, and augmented reality company Wikitude.

 

Gameloft said it was working to bring 11 games to the new platform, including a puzzle game called "Shark Dash" and a more immersive title, "N.O.V.A 3: Near Orbit Vanguard Alliance."

 

"RIM has got it right with the BlackBerry 10 platform," said Adam Linford from Truphone, which offers local calling and data rates while its customers are roaming. "The platform's support for open-source components flattens the learning curve, enabling us to build a new application quickly and cost effectively."

 

Impressing developers is crucial for RIM, which has expanded beyond its traditional strength in providing mobile email to office workers, only to struggle against the more consumer-friendly iPhone from Apple and the slew of devices that make use of the Android platform.

 

Waterloo, Ontario-based RIM has around 15,000 apps for its PlayBook tablet and 70,000 apps for its smartphones or the tablet, compared with 200,000 iPad apps, and half a million for the iPhone.

 

A recent survey from Appcelerator and IDC showed less than 16 percent of developers were "very interested" in creating programs for RIM, compared with 90 percent for Apple and 80 percent for Android.

 

Earlier on Tuesday, research firm IDC said that RIM's share of the global smartphone market had slipped to 6.7 percent in the first quarter, from 13.6 percent a year earlier.

 

For detailed information, please visit http://www.nbcnews.com/technology/gadgetbox/rim-restarting-scratch-blackberry-10-mobile-os-745915

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September 26 2012 4 26 /09 /September /2012 03:21

Despite rumors to the contrary, Google isn't working on providing Google Maps for the iOS 6 after Apple dropped the app in favor of a home-grown (and much maligned) app dubbed Maps, reports "Reuters" .

 

 

 

"We think it would have been better if they had kept ours. But what do I know?" Google CEO Eric Schmidt told a small group of reporters in Tokyo. "What were we going to do, force them not to change their mind? It's their call."

 

 

 

The former Apple board member said Google and Apple were in constant communication "at all kinds of levels." However, he added that any decision on whether Google Maps would be accepted as an application in the Apple App Store would have to be made by Apple, notes "Reuters."

 

 

 

For detailed information, please visit http://www.macnews.com/2012/09/25/google-not-working-google-maps-ios-6

 

 

 

Releated Articles: What's wrong with Apple's new maps in iOS 6

 

How to report a problem with iOS 6 maps data

 

iPhone 5 & iOS 6 issues

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September 24 2012 2 24 /09 /September /2012 04:18

A hacker claims to have successfully ported the now defunct Google Maps iOS app to Apple's iOS 6, however the workaround is unstable and requires a jailbroken iPhone.

 

In a tweet on Saturday, Ryan Petrich said that he was able to get the iOS 5.1 version of Google Maps up and running on the recently released iOS 6, which eschewed the search giant's service for a proprietary Apple solution.

Petrich showed off the solution In a corresponding video, however did not divulge the details as to how he was able to port the app over to the new operating system.

 

From the YouTube description:

Preview of the old Google Maps application from iOS5.1 and earlier running on an iPhone 3G S updated to iOS 6.0

Still crashy and cannot be distributed to the public yet, but it mostly works :)


In a round of follow-up tweets, the hacker confirmed a jailbreak is required to make the legacy Google Maps app functional in iOS 6, and while he would like to release a public version, Petrich is not expected to do so anytime soon.

 

For detailed information, please visit http://appleinsider.com/articles/12/09/23/google_maps_app_from_ios_51_reportedly_ported_onto_ios_6

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September 23 2012 1 23 /09 /September /2012 17:50

 

 

The company's real mistake may have been not doing it years ago

 

Unbeknownst to me, I've been feeding geographical information into Google's (GOOG) mapping database for years -- searching for addresses, sharing my location, checking for traffic jams on Google Maps. Google, for its part, has been scraping that data for every nugget of intelligence its computers can extract. Without consciously volunteering, I've been participating in a massive crowdsourcing experiment -- perhaps the largest the world has ever seen. Who knows what I might have been teaching Google Maps if I'd been navigating the surface of the planet with an Android phone in my pocket?

 

Apple (AAPL), by building its much-loved (and now much-missed) iPhone Maps app on Google's mapping database, has been complicit in this Herculean data collection exercise since the launch of the first iPhone in 2007. The famous Google cars that drive up and down the byways of the world collecting Street View images get most of the attention, but it's the billions upon billions of data points supplied by hundreds of millions of users that make Google Maps seem so smart and iOS 6's new Maps app seem so laughably stupid

 

In Saturday's New York Times, Op Ed columnist Joe Nocera asks: "If Steve Jobs were still alive, would the new map application on the iPhone 5 be such an unmitigated disaster? Interesting question, isn't it?"

 

No Joe, it's not an interesting question. It's the No. 1 cliché of the post-Jobsian era.

 

Besides, the decision to pull the plug on Google's mapping database at the end of what was probably a five-year contract had to have been made while Jobs was running the company.

 

"Not doing its own Maps would be a far bigger mistake," says Asymco's Horace Dediu, who addressed the issue at length in last week's Critical Path podcast. "The mistake was not getting involved in maps sooner, which was on Jobs' watch. Nokia saw the writing on the wall five years ago and burned $8 billion to get in front of the problem. The pain Apple feels now is deferred from when they decided to hand over that franchise to Google at the beginning of iPhone."

 

It's easy to poke fun at Apple's Maps app in its current state. I've had my share of laughs, starting last June (see here and here), and now everybody is piling on.

 

But the fact is, the company found itself in the position of feeding its customers' priceless location information into the mapping database of its mortal enemy. That couldn't go on forever.

 

Weaning itself from Google Maps will not be easy. It may be one of the hardest things Apple has ever tried to do.

 

If you've seen enough examples of the boneheaded mistakes Apple Maps is making and want to get a sense of what's involved in correcting them, I recommend Mike Dobson's Google Maps announces a 400 year advantage over Apple Maps.

 

Dobson, a former professor of geography at SUNY Albany, was Rand McNally's chief cartographer from 1986 to 2000 and now runs a consulting service called TeleMapics.

 

"Perhaps the most egregious error," he writes, "is that Apple's team relied on quality control by algorithm and not a process partially vetted by informed human analysis. You cannot read about the errors in Apple Maps without realizing that these maps were being visually examined and used for the first time by Apple's customers and not by Apple's QC teams. If Apple thought that the results were going to be any different than they are, I would be surprised. Of course, hubris is a powerful emotion."

 

Dobson has been fielding and answering questions from readers in the comment stream of hisExploring Local blog. It's like a graduate seminar in cartography. I hope someone at Apple is auditing it.

 

 

 

 

 

 

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